E-loyalty and Customer relationship management Essay

E-loyalty and Customer relationship management - Essay Example Some sole proprietors use online programs in targeting nationwide and global customers by using accurate information regarding the business and the use consumer programs such as credit card reward programs as a strategy in keeping their loyal customers satisfied. It is common that these reward systems are tailored according to the needs and expectations of the customers. Business-to-business (B2B) or e-biz is an effective tool in the exchange of products, services, and information between business and consumers. Over the years, B2B has proven to be very effective in closing business transactions between the business owner and the customers. According to a study that was published back in early 2000, the profitability of using B2B has exceeded the ‘e-tailing’ by 10 to 1% and is expected to have an annual growth of 41% over the next few years. (Jones, 2001) Customer Relationship Management (CRM) is a ‘software’ that helps a business organization in managing its customers better. (Walsh, 2007) CRM software enables the sales people and service representatives to have a quick access over the information related to the customers. This allows the sales force of the company to immediately provide the customers with a more customized service according to the customers’ needs regarding the products and services the business is offering. (Williams, 2006) According to Kumar and Reinartz (2006), CRM is defined as a strategic process of selecting the customers a firm can most profitably serve. It is also capable of shaping the interactions between a company and these customers with the goal of optimising the current and future value of the customers for the company. (Kumar and Reinartz 2006, 6) Based on the definition, CRM is a process of enterprise-wide that has the potential to affect decisions related to marketing communications, pricing, customisation of products and services, resource allocation across different customers

Foundation of Business report about the Hairdressing firm called Essay

Foundation of Business report about the Hairdressing firm called Friends - Essay Example the role of David, this paper will make recommendations on how to optimize its overall functioning particularly in marketing, human resources, finances and operations. Friends, with their two hair salons, needs to focus on major marketing programs to revamp their declining fortunes. â€Å"Marketing provides the bridge between an opportunity and a purchase.† (Stapleton and Thomas). It should start with repositioning its hair salon business for the new generation market. With their aging and greying customer base, the potential to sell their services is minimized. â€Å"Retaining existing clients is a key to running your hair salon successfully but attracting new customers should be the aim of Friends hair dressing salon.† (bodycareblog.com) New age customers, the youth and the mid-aged market with their growing grooming consciousness, are the most lucrative market to tap into. The company needs to device appropriate and relevant marketing programs to capitalize on this high potential market. The remarketing should start with services they offer; then along with hairstyling they can offer some complementing beauty salon services. They should transform into a holistic hair styling and beauty care service, offering all hair and beauty service under one roof, which provides the real value for their money and conveniences for the customers. There are various marketing strategies that can be used to pull a large number of customers to the salon. Friends should increase the Ad spend, as it’s very critical to communicate their new positioning to the youth market. Also with competition closing in, the advertisements should be intensified. Advertising through magazines, direct mailing and the most important of all is time-investment. The most effective advertising options are magazines, brochures, or billboards with colorful, creative and attention grabbing content (bodycareblog.com). The company can distribute brochures in residential colonies, posh apartment, colleges,

Emily Dickinsons And John Keats Poetry Death English Literature Essay

Emily Dickinsons And John Keats Poetry Death English Literature Essay Death is an unavoidable part of life; and it is true that everyone is well aware of the fact that the circle of life includes both a beginning and an ending. Emily Dickinson and John Keats accept the fact that death goes hand and hand with life, and write about it in their poetry as their own way of dealing with it. While both use death in their poetry they use it in different ways. For Dickinson, both her poems, I like a look of Agony and Split the Lark and youll find the Music, show how death is a way to find the truth of a person. However, for Keats, in his poem Ode to a Nightingale death is feared but also seems to be the better option, compared to the suffering and pain life seems to bring. Both poets use their works to express their feelings and views of death. During the Civil War, Emily and her family, were especially affected because friends of the family were often killed in battle. Death of close friends was a significant feature of Emilys life; many close to her were taken away. This consequently heightened her interest, fascination and perhaps fear of death, which appeared in so much of her poetry, including I like a look of Agony and Split the Lark and youll gind the Music (Tandon 123). Death, the final experience one has, is for Dickinson the best benchmark; it reveals the ultimate truth or reality. In her poems I like a look of Agony and Split the Lark and youll find the Music, Dickinson shows the reader how the real truth of a person is found and seen in death. Here she is wishing pain on another, watching them in anguish in the final moments of life leading to death, doing so just so she can trust them. It is impossible to pretend or fake, so she finds out the real truth through the agony of the dying person. Dickinson turns the agony of death into a positive, because it is one of the few things that an observer can see and trust; to her it is a rare moment of undoubted truth. The detailed specifics of this poem make it clear that she has watched someone in agony, and by her own admission, has enjoyed it, which makes the poem even more disturbing. She doesnt just need tears of agony to trust someone, she wants a Convulsion, a Throe, glazed over eyes, Beads upon the Forehead. These are all symbols of the worst kind of pain, a pain that ends in death. This just goes to show how much Dickinson values the truth. The awful details of the ending of a life are to her valuable details because they are the proof that what she sees, hears and feels are real and true. This truth is a connection for her and the person dying because she can trust them fully, in most ways that she cannot trust others. The second poem by Dickinson, Split the Lark and youll find the Music has much of the same meaning of death. In this poem, the death of the lark reveals the truth, that the bird is in fact capable of sound and music. But the death of the bird comes with a price, after you have found the truth, that it is in fact capable of music, it is dead and can never sing again. Here Dickinson questions whether finding the absolute truth is worth the price of death. She begins the poem in the first stanza by explaining to the reader: By split the lark Dickinson means just that by cutting the lark open, you will easily find the bits and pieces that make the music bulb after bulb. She goes onto say, that if you want to make absolutely certain that it is true you can dissect it. Her description of the scarlet experiment and the gush after gush is the blood of the bird from being dissected and pulled apart. In the last stanza Dickinson also addresses one who, like Thomas, lacks belief and faith in what is true. Thomas in the Bible refused to believe that Christ had risen, that he lived, he lacked the faith in what was true, just like person killing the Lark. In both of Dickinsons poems, death is used to find the ultimate and final truth, something, which to her seems vitally important. John Keats views death differently in his poem Ode to a Nightingale. While Dickinson views death as a way to find truth, Keats fears death and wishes to live vicariously through the nightingale, who is, in his opinion, immortal. If he cannot live as a happy nightingale, Keats claims during the poem that he would like to die listening to the song of the nightingale and escaping the pain of life. Keats explains the pains of life to the nightingale in the third stanza saying: Surrounded by the nightingales song, the speaker thinks that the idea of death seems richer than ever, and he longs to die in the night with no pain while the nightingale pours its soul joyfully out. If he were to die, he explains that the nightingale would continue to sing, but he would have ears in vain and no longer be able to hear. Keats explains that the nightingale was . . .not born for death . . . but is an immortal bird and the reader can sense how he longs to be like the bird, happy in no pain and in no fear of death. Both poets use death in different ways to cope with their own understanding, interest, fascination and fear of it. They invite the reader in to see what death means to them and how they see it should be viewed. While Emily Dickinson views death as a way to find the truth about something or someone, Keats sees death as a fearful event but also a freeing one, which releases a person from the pain and suffering of life. While they are different in the way the use death in their poems, as well as, how the view death, they are both effective in conveying their feelings and emotions on the subject to the reader.

The Awakening: Concepts of Morality :: essays research papers

The Awakening: Concepts of Morality   Ã‚  Ã‚  Ã‚  Ã‚  The novel The Awakening, of which the author is Kate Chopin, drags its readers down into a poor mentality. The reader is shown how morals are scarcely used in common ordinance by Mrs. Pontellier. The reader is thrown from one incident of insubordination in a quarrel with Mr. Pontellier into her neglect for her children and then is heaved into Mrs. Pontellier’s obsessive nature as an adulteress.   Ã‚  Ã‚  Ã‚  Ã‚  Any insight into Mrs. Pontellier’s too-free-spirited nature would have one’s insides turn opposite of God’s Will. From the beginning of the book, the reader sees that Mrs. Pontellier is irrational, self-obsessed, and perhaps intolerable. This image is brought on by her insistent attitude that she must have everything in the manner that she desires. Her insubordination in this society would have the denizens of the time returning quite spiteful glances at Mrs. Pontellier. A quote to help one picture the ill-willed persistence carried by Mrs. Pontellier was mentioned when the book summarizes her emotions: â€Å"She perceived that her will had blazed up, stubborn and resistant. She could not at that moment have done other than denied and resisted (P.31).† Her insistent attitude also made her self-righteous and neglectful of other persons.   Ã‚  Ã‚  Ã‚  Ã‚  In other ways, Mrs. Pontellier’s morality led to a dreadful deceit of her own children. Her self-righteous mindset was damaging to her children’s vitality. The ways that she treated the children were full of neglect. As in a certain night, Mr. Pontellier returned home from work to find that one of his children had a fever. Mrs. Pontellier refused to look at the child because she stated that â€Å"He had gone to bed perfectly well . . . and nothing had ailed him all day (P.5).† Mr. Pontellier knew that his child had a fever, but could do nothing about it, and was left to ponder that his wife was a habitual neglecter of their children. He told her this and she did nothing. As a neutral detail, Mr. Pontellier had no idea what his beloved wife had on her mind.   Ã‚  Ã‚  Ã‚  Ã‚  In Mrs. Pontellier’s mind hovered the ever-present thought of another man, other than her husband. During most of the story, the man that Mrs. Pontellier fancied was Robert. Robert was an intriguing man that she met during the summers that were spent at Grand Isle. She had always been fond of the man, but he showed her little interest out of respect for her marriage.

Code of Ethics Essay

Almost every organization, institution and profession has a set of code of ethics which are generally expected to guide their stakeholders on how to handle particular issues within that fall within their place of work. Basically, such code of ethics are instituted and adopted in organizations as well as professions as a way of ensuring that relevant stakeholders are in a position to draw a clear distinction about on what is wrong or right. Understanding the ethical codes of a particular environment, be it an organization or a profession has been found to be instrumental in helping the stakeholders make right decisions in decision situations and this fact has therefore awarded code of ethics great importance across professions. Ethics vary from one profession to another as well as from an organization to another depending on the type of operations carried out, also, the environment within which an organization functions. It becomes an obligation to all stakeholders in a profession, organization or even an institution to understand the laid down code of ethics available as such since violating such qualifies to be termed as a professional misconduct and punishable under the law. There is generally a rich history about code of ethics and again, the history varies from one profession to another and also across organizations. This paper will seek to offer a detailed analysis of the code of ethics that are available in accounting profession, its history of development, the sources from where these ethics were developed amongst other valuable issues about code of ethics in general. It will explore the major players in the profession, who are basically certified accountants, what expectations are at least expectable from an accountant in his work to their clients, as well as the bodies across the globe that has been awarded the mandate of setting the standards or simply developing the code of ethics for accountants. Accounting has grown to become one of the oldest and also one of the most important services that business world cannot stay without. In the business world, there is the inherent need for the business owners and other stakeholders to have perfect knowledge of the state of affairs of the business institution in which they have committed their resources, of course for expected returns. To gain this kind of knowledge, an individual who can truthfully and honestly reflect the true financial position within which a business is at any particular time is needed and this can only be a person who have relevant analysis skills. If such information is made available to the investors, customers, governments and suppliers among others, then it becomes likely that such individuals will be in a position to know whether a business is making profits or otherwise. If there have been steady profits in a particular business and over a couple of the previous years, such a business will remain as worthwhile investment opportunities to investors, a good source of government tax to the government, a good determinant of how much profits to go to each shareholder and would also assure suppliers that their creditor is solvent enough. In case of loss, not very many profit oriented individuals will want any association with such a business as losses are one of the signs of insolvency. Basically, accounting information is of very important use in decision making and for this reason, such information must be truthful and objective. Incorrect accounting information has the potential to result into decisions that are wasteful in nature and this is a situation which is not acceptable in the business world where resources are always limited. Provision of such accounting information has therefore come under very strict scrutiny by bodies which are globally recognized and mandated to give guidelines which every certified accountant must adhere to while undertaking their accounting duties. Failure of adherence by accountants has been qualified to become a professional misconduct and in such a case, the accountant in question becomes liable for his irresponsibility. The ethical requirements for professional accountants are established by the International Federation of Accountants (I.F.A) which also enforces that all the guidelines are adhered to throughout the profession of accounting reporting (Reamer, 1998). Statement of Values Integrity Integrity is one of the four values that make up the code of ethics in accounting field as a profession. An accountant whose services have been hired by a business entity has to demonstrate a high level of integrity in conducting their duties failure to which they can be held liable for any loss suffered, if such losses are proven to have been occasioned by lack of integrity on the side of the accountant. Integrity implies that an account under duty has to demonstrate that he is straightforward as well as honest with issues that touch on the financial performance of the entity to which he is offering accounting services. It also implies that there has to be fair dealings as well as truthfulness throughout the service dispensation period. This consequently requires that accountant must not have any association with accounting information in which they believe there are material errors or are misleading. Objectivity This is another principle in the accounting field that requires accountants not to allow any compromise on their business or professional judgment. It states that a professional accountant must be free from bias, conflict of interest and also undue influence while making a business judgment. Impaired objectivity amounts to a gross professional misconduct and relevant bodies like the I.F.A ensures that such values are upheld throughout the profession. Diligence This means that a professional accountant is bound by the ethical code to dispense their services with due acre and competence. They are required to maintain an acceptable level of professional knowledge and skills in services delivery so that their clients will be better positioned to have truthful reports about the affairs of a business at any particular time. Informed decisions are likely to be made as a result of data obtained through diligent services and would not cost the decision maker for unexpected outcomes. Confidentiality This is the requirement that a professional accountant must not disclose any information he has come across during his service time, in part or wholly to a third party or for extra financial gains. Parties whom may stand to gain upon acquiring such information are the competitors to the client and this may turn out to be disastrous to the client. Professional accountants are therefore bound by this value to only use such information for the benefit of their current client failure to which would be looked at as a violation of one of the golden rules. The above are values that have been formulated by I.F.A and generally accepted across the globe by the help of the nations that recognizes this body. Training and Communication In every organization training is a vital component. Training equips employees with necessary skills, knowledge, and become competence in their accounting work. Employees do participate in ethical training of the company and attain development and eventually improve their morale on the performance of the company. Ethical training provides innovative quality solutions to support the company to operate in an ethical environment and realize their full potential of investors. Training should take place in area of law compliance and ways to treat various differing interest, profits and safety. Communication on the other hand acts as an enhancement to training where issues are discussed openly. Investors raise views as they become participants and share it out with others of anything they do not understand. Some of communications tools used are company newsletters, article in magazines, internet website and videos. There should effective communication to investors characterized by the following features: honesty which emphasis on free flow of important investment information, confidentiality that protect employees regarding their rights and their professional while abiding to legal act about disclosing information which affects welfare of others and free speech to give support for open competition. Communication should also promote mutual understanding between the investor and the facilitator of business opportunity. Companies should develop, enforce and put down in writing codes of corporate. A code of ethic should foster a stronger ethical climate and open various channel of communication to help protects against fraudulent financial reporting. Both corporate ethics training and communication is very important to employees individually by developing ethical decision–making skills and to ensure all staff understands and complies with company regulations and policies. Code of Ethics Implementation Plan The success lies on the corporation commitment on developing code and their contribution (Messikomer and Cirka, 2010). Company needs to implement code of ethics through informal methods noticeable to the context through proper communication and agreement. The implementation plan sound to ensure investment advisors adhere to code of ethics regarding business matters, protect customers and inhibit any inappropriate action. The advisors are responsible for consumers saving and their security regarding their financial status. Customers understanding on code of ethics determine whether their representatives are acting accordance to law and guidelines, as well as representing them appropriately. Prior to the implementation of code of ethics there are rules: where all employees receive compensation of loss regardless of the amount, employees will perform their discharged duties diligently and competence, and finally, organization will consult the public to get feedback and suggestions regarding on the efficiency and effective delivery of services. Implementation composes organizational changes where employees should conform to these changes: identification of moral leaders who are moral mature and finally, leaders should regularly communicate code of ethics to improve perceptions of trust and leadership credibility. This imperative normalizes ethicality by providing routine communication on moral behavior which reminds employees on their ethics matters. Corporate Social Issues It is most essential in every organization that it promotes its vision of accountable business to various stakeholders apart from investors and shareholders. There are various areas of major concerns: environmental conservation, well status of employees, community and community at large. Company do largely benefit through adopting a policy of social responsibility through improvement of financial performance, lowering its operation cost, increasing it sales and enhancing customers loyalty. The company consequently attracts many consumers/investors as well as to retain the potential ones to help change the company’s identity and to greatly improve productivity and quality. There are drivers pushing business towards social responsibility such as the government, which imposes legislation and regulation to deliver social and environmental objectives in the area of business. Secondly, the need for corporate disclosure from investor and stake holders, also, investors are changing its way of accessing companies performance based on criteria of social responsibility. Management training plays a major role in implementation of corporate social responsibility. There is increased demand for corporate social responsibility in every organization to promote good governance between the organization, investors, society at larger and government. Laws and Regulations Impacting on Corporations The recent past has witnessed several pieces of legislation that eventually come to force and impact both positively and negatively to corporation. Examples of such laws are the ones concerning environmental conservation that have required corporate bodies to do their business with little to no environmental degradation. This has to a greater extent dealt manufacturing corporations big blows as they have to emit waste product into the environment as they do manufacturing. These set of laws have therefore required that there are amounts of part of the corporation’s revenue set aside to attempt to get rid of the waste materials they emit from the environment. This has become an extra cost to most corporations since conducting an environmental cleanup exercise has in many circumstances gone into the tune of millions of shillings. Basically, among other effects that recent laws and regulations have imposed on the environment have been extra costs especially meant for cleaning up the waste they emit into environment or compensating individuals who are fallen victims in one way or another of this kind of wastes. Consequently, the revenues have considerably diminished with some of such corporations opted the walk of operations. Monitoring and Enforcement Plan Monitoring and enforcing adherence to code of ethics is of paramount importance and several benefits have been associated to it. Monitoring is in most cases done by organizational management teams, senior officers in an institution or even bodies which are mandated to safeguard such codes of ethics. Monitoring and enforcing helps keep those who are bound by such codes committed to satisfying the values as stipulated in the code of ethics. As a result, professionals in whatever field are in a position to effectively prevent, detect and report appropriately as well as address any allegation of professional misconduct. A code of ethics can be effectively enforced when there exist individuals responsible for its implementation. Enforcing and safeguarding a code of ethics from rampant violation would require a clear explanation of the consequences that are to befell the violators. Such consequences must seem harsh so as to discourage those bound by the code from acting against it but instead assist in implementing it fully. Establishing an agreement that is binding between the parties to a code of ethics is also a step in the right direction of enforcing it. Lastly, to successfully monitor and enforce a code of ethics, there needs to be a consistent manner of monitoring behavior as well as rewarding individuals who duly comply with the laid down code of ethics. Ethics Audit Professionals in any field are needed to continually keep in touch with the practices within their professions that have an ethics relation in light of the ever increasing demand from the social world. To achieve this, the professionals have to engage in rigorous process of auditing ethics and such audits should be hinged on establishing that which is being considered essential in social work. This will in turn help the professionals make an identification of an ethical issue which is pertinent in their practice setting. Furthermore, it will be helpful to professionals in reviewing as well as assessing how adequate their current practice is. Lastly, auditing ethical codes will become helpful in assisting professionals to design a strategy which is practical to tune current practices as desired in the social work. Working Internationally Securing a professional job internationally is in most circumstances fancied by many if not by all professions across several fields. Such opportunities come with lots of hope to succeed in one’s career and of course earn fortunes out of the opportunity. In the real sense, there are very few professionals if any, who will turn such a chance down. Ethically, before a professional takes on an international duty, he has to consider issues like whether his code of ethics conform with the general ethics upheld in a foreign nation and whether such bodies are concerned with the code of ethics of his/her profession is acknowledged in that foreign nation in which he/she is intending to work. This is so, because a case of conflicting ethical values may arise and this may cause a crisis that could have been avoided if such issues were put into account prior to taking up of international duties. Like for instance, in accounting profession, there still exist some nations that have not subscribed to the guidelines offered by major accounting bodies in the world like the I.F.A or the Generally Accepted Accounting Principles (G.A.A.P). As a result, such nations have their own ways of dealing with some accounting treatments which in many circumstances contrast what such bodies provide in respect of those treatments. Therefore, having an accountant who has been trained and practiced in a country where such guidelines from these bodies are adhered to work in such a foreign country may yield a crisis which in another perspective may be termed as professional misconduct in that foreign country. Conclusion In conclusion, this paper discusses and identifies the statement of values to include the source and foundation of ethical values and principles; why these principles are non-negotiable, how they have evolved over time, and what moral philosophy or social issues affects the approach to ethics. It also presented and given a training and communication plan, implementation plan, plan for the role of leadership, resolution to corporate social issues, discussed the recent laws and regulations impacting the corporation, how to monitor and enforce the plan; ethics auditing plan and considerations for working internationally. As you can see, code of ethics is needed in every organization to avoid conflict of interest and to deal with issues in a fair and just manner. References Baker, R. (1999). The American medical ethics revolution: how the AMA’s code of ethics has transformed physicians’ relationships to patients, professionals, and society. Baltimore: Johns Hopkins University Press. Code of international ethics. (1953). Westminster, Md.: Newman Press. Code of medical ethics: current opinions with annotations (2004-2005 ed.). (2004). Chicago, Ill.: AMA Press. Reamer, F. G. (1998). Ethical standards in social work: a review of the NASW code of ethics. Washington, DC: NASW Press. Watson, D. (1985). A Code of ethics for social work: the second step. London: Routledge & Kegan Paul.

Frankenstein and Jurassic Park Essay

   â€Å"I appeared rather like one doomed by slavery,† That line is used in the book when Frankenstein was telling the reader about how hard he was working on his creation and how its almost how he has to, like a slave. Here is a thought; I suppose in a way the monster throughout the book is being personified as really he is not human he is just a pile of discarded humans not is not really a writing device or an example of language it just came into my head. Here is another line from Frankenstein: â€Å"Rage and Hatred had at first deprived me of utterance,† That is an extremely good line; just by reading it you could probably tell when it was written it is a very good example of typical the Victorian style English language. After reading Frankenstein it seems that the way in which we talk nowadays is quite dull. Jurassic park reads like any other modern novel but of course with more scientific language, as it is a science fiction book. Here is a line from the book to prove that: â€Å"Grant was awakened by a loud grinding sound, followed by a mechanical clanking. † That quote is very good and typical of the book it uses a lot of onomatopoeia like the book does so much. Another thing I noticed whilst reading the books is that Jurassic Park has a lot more speech than Frankenstein. Also whilst reading the books I noticed that the things the writers use to describe horror are very different, in Frankenstein as it is a biography (however fictional) when something is scary he describes it by saying how it makes him feel for example: â€Å"How can I describe my emotions at this catastrophe? † In Jurassic park it is different as it isn’t a biography and it is just the writer describing how something appears not how it appears to a certain character in the story. In Jurassic Park there is not much about how these scary things affect the characters just what they did about them, this could suggest that when a dinosaur is running at you haven’t got much time to think about it or the writer just hasn’t considered it, here is a quote for evidence. To give a sort of an introduction `grant’ has spotted some pterodactyls and they are flying toward him and it goes straight into: â€Å"†Come on! † Grant said, grabbing their hands. They ran across the meadow, hearing the approaching scream. † Frankenstein also uses a lot of religious language throughout the book with words like â€Å"Daemons,† and, â€Å"Evil,† And also somewhere in the middle of the book it says about how all creatures should come from: â€Å"The hands of god. † In modern society there are far less religious people than they were in Shelly’s time this could act, as more evidence that the books were written in different times, and that in language, although not content is a far older book. I enjoyed reading both of these books and it was interesting to compare them the books are very similar in so many ways but still written so differently both writers should be proud of producing such excellent pieces of literature. I must say though being a boy born in the late 20^th century and being stereotypically lazy I did enjoy reading Jurassic park more than I did Frankenstein but I think this is because I had an idea more about what they were saying and the language was clearer. Another part of it would have to be that I found it easier to relate with the characters in Jurassic Park as they seemed more normal than good old Victor and of course being from the same period of time as them helps. Chricton’s book gives the reader more of an action packed thrill ride, whereas Shelly’s was more of an emotional book although still gruesome and quite enjoyable and it is much more mature book and didn’t give u the impression it is deliberately accessible it also is a lot more personal and had Shelly’s views all the way through but between the lines. But a great man once said: â€Å"Don’t let acceptance exempt your expression. † References Visible links Hidden links: 1. http://www. coursework. info/ Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section. Download this essay Print Save Here’s what a teacher thought of this essay 4 star(s).